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Oh myyy! : there goes the Internet

Author: George Takei
Publisher: New York, NY : Oh Myyy! Limited Liability Company, 2013. ©2012
Edition/Format:   Print book : Biography : English : U.S. editionView all editions and formats
Summary:
"How did a 75-year old Star Trek actor become a social media juggernaut with nearly four million fans on Facebook? Why does everything he posts spread like wildfire across the ether, with tens to hundreds of thousands of likes and shares? And what can other sites, celebrities, brands and companies do to attain his stratospheric engagement levels, which hover near 100 percent while most languish in the single digits?  Read more...
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Details

Named Person: George Takei; George Takei
Material Type: Biography
Document Type: Book
All Authors / Contributors: George Takei
ISBN: 9780615775371 0615775373
OCLC Number: 1023817114
Description: 244 pages : illustrations ; 20 cm
Other Titles: Oh my.
Responsibility: George Takei.

Abstract:

"How did a 75-year old Star Trek actor become a social media juggernaut with nearly four million fans on Facebook? Why does everything he posts spread like wildfire across the ether, with tens to hundreds of thousands of likes and shares? And what can other sites, celebrities, brands and companies do to attain his stratospheric engagement levels, which hover near 100 percent while most languish in the single digits? In this candid, hilarious and informative book, Takei recounts his experiences on platforms such as Twitter, YouTube and Facebook, where fans and pundits alike have crowned him King. He muses about everything from the nature of viral sharing, to the taming of Internet trolls, to why Yoda, bacon and cats are such popular memes. Takei isn't afraid to tell it likes he sees it, and to engage the reader just as he does his legions of fans. Both provokingly thoughtful and wickedly funny, Oh Myyy! captures and comments upon the quirky nature of our plugged-in culture. With Takei's conversational yet authoritative style, peppered with some of his favorite images from the web, readers should be prepared to LOL, even as they can't help but hear his words in their heads in that unmistakable, deep bass."--Back cover.
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